The site has a minimal yet authoritative look, using bold typography, strategic color accents, and focused visuals. Each section is purpose-driven, maintaining clarity while showcasing Jorik’s offerings—from training to keynotes and downloadable resources. It feels personal yet professional, striking a balance between credibility and approachability.

The color palette is sharp and strategic—predominantly monochrome with energetic accent tones that guide the eye toward key CTAs and headlines. The use of bold, sans-serif typography reinforces Jorik’s straightforward and impactful approach to communication, while minimalist icons and section dividers help structure the content cleanly.